Graham:

There's something terrifying about a blank page. But also something freeing. You get to decide what goes on it.

Sam:

I think the terror comes from the weight of possibility. When you could do anything, how do you choose?

Graham:

For me it always comes back to what I care about. Not what's strategic or optimal, but what actually matters to me.

Sam:

And that's the meaning part, right? The means are everywhere now. The meaning is the hard part.